Why Start Your Own Business?
I LOVE working in international education. Every day is different, it is challenging and fun. Although my title always related to marketing and recruitment, I often was called to act as an advisor, risk manager, instructor, program manager, problem solver and therapist. The hours are long because students are awake somewhere on the planet, which means phone calls at any hour of the day or night. Once the day ends, there are events and dinners to attend, or flights to catc
Naming the Business
It turns out picking a name for your business can be as hard as choosing a college to attend or picking your major. It seems as though the life of your business depends on getting the name right, oh, the pressure! I was going to take the coward's way out and just use my name: Penny Schouten Consulting. I wouldn't have to file any paperwork, it would be fairly easy. But that name doesn't tell you what I do. Consulting for what? Could mean anything-interior design, organiz